but there is a secret...

The Secret To Consistent And Scalable Income Is Building A Solid Business Foundation

The Revenue Rollercoaster

If you build it they will come...
But wait... where are they then?

You have amazing gifts, talents, knowledge, and skills to share with the world. So why does it feel so hard to get what you have to offer into the hands of those who need it and find the stability you long for?

the problem

You started your online business desiring more freedom, independence, and yes… income!

You didn’t want to spend your days slaving away for someone else’s dreams.

You had a vision, a calling, to fulfill a deeper purpose behind your work.

But little did you know how quickly that dream of building a business that could change your life, and the lives of others, would start to feel like an uphill battle you were failing to surmount.

The Unpredictability is So Stressful

You feel this constant internal struggle of wondering what you could and should launch, sell, or promote next that could be the source of income in your business for that month.

You Begin to Wonder if You're Really Cut Out for Entrepreneurship

Maybe you feel like you’ve tried everything in your business … so many different products, courses, and coaches and you’re starting to wonder if you’re really cut out for this whole online business thing after all.

The Constant Ups and Downs Makes You Feel Like You'll Never Get it Right

You’re exhausted by all the stopping and starting and lack of consistency and trading time for dollars (or worse… pennies). You’re wondering how on earth you can begin to scale your business when every month feels so unpredictable.

You Feel Pushed Into One Size Fits All Strategies

It feels like the online gurus, coaches. courses, and even service providers are pushing what worked for them onto you regardless of whether it’s actually a good fit for you and your values. You want to discover what you truly desire to build and have the best support and methods to make it happen in an ALIGNED way.


I finally realized what had really been holding me back...

…with no steady income and no clear direction in my business it was constant decision fatigue over what the next right step was or what I should focus on next.

It was my own lack of consistent and strategic action that was preventing me from seeing any solid results.

What I truly needed was the clarity and confidence of having a solid foundation in place in my business so I could let the overwhelm fall away, know I had the essentials for stable income in place, and have the space to be creative, inspired, and of service in my business again.

the 6 pillars

of building a solid online business foundation for consistent and scalable revenue.



Creating sustainable and scalable growth in your business requires strategy. Your business model, offer strategy, and marketing strategy are critical. A diversified strategy that turns your audience into paying clients that ascend through your product offerings naturally. No more chasing or putting all your eggs in one unpredictable basket.



Creating an empire requires being clear in your message and confident in what you offer. Knowing what makes you and what you offer different, and clearly communicating that to your audience so you can convert them into happy clients. THIS is how you magnetize customers to you and create a business that your dream clients want to be a part of.



It doesn’t matter how great you are at what you do if nobody knows you exist. You need to be growing your audience, launching and selling your products and services, and bringing in customers and revenue. The good news is that selling can happen automatically and without the ick factor by positioning your offers for success.



The number one thing that will hold you back as an entrepreneur is YOU! One of your most important jobs is staying in the energy of full confidence in you, your business, and the work you do so you can show up fully. Nurturing a success mindset and continuing to step beyond your comfort zone when self doubt creeps in so you can rise above the fear that keeps you playing small.



Know your numbers so you can optimize! Most launches don’t fail because the offer sucks. It’s because they don’t stick with it long enough to see, and improve, their results. No more throwing spaghetti at the wall or jumping ship too soon. Know the benchmarks you should be hitting, how to tell if your offer is converting, and where and how to optimize.



Have everything in your business integrated and flowing together. Establish overlapping strategies and systems where your social media, content strategy, advertising strategies, funnel strategies, offer Strategies, etc. all intersect and support one another to build momentum and results that continue to scale over time.

just imagine

How would your business and life be different if you were able to…

Hone your message and build a brand that stands out and magnetizes your dream clients to you.

Grow your audience with an online presence that clearly expresses your messaging so you’re always attracting the right people.

Grow and scale your business consistently and steadily in a way that feels aligned.

Create more passive income and build your own 6 figure funnel strategy.

Have a business model you love that enables you to always know what you’re selling and how you’re growing your business and how it fits into your big picture.

Be supported in making massive progress in your business so that you can look back 3 months from now astounded by how much has changed and finally feel like “it’s happening!”.

Have an offer suite and launch strategy in place that turns strangers into paying customers that ascend through your product offerings (from free, to passive low ticket, to higher prices points) like a well oiled machine.

Finally turn your gifts and knowledge and all those ideas for online courses and programs into income. Learn how to create and launch offers that sell with stability and predictability.

Know what offers, programs, and products to create in your business that are a hell yes for both you and your clients!

Have systems and automations set up that allow you to stop stressing about the tech and start growing your audience, making sales, and wowing your clients and customers.

You can achieve all of this without...

Stop the endless cycle of jumping from strategy to strategy and course to course. Find all the steps and strategy you need in one container so you can implement the strategy that is aligned FOR YOU and start seeing the results that feel good!



Messaging & Branding

What does your brand stand for? What is the deeper message and meaning behind you as a business and a brand. How can you make your brand stand out from the crowd? What is the backbone of every offer you’ll put out. Who is your ideal human? These are just some of the things we will cover.

Offers & Business Strategy

Decide on your business model. Map out your customer journey. Establish your proprietary method. Strategize your suite of offers. What is your process? What makes you stand out? Create products, courses, and programs that sell. Stop the discovery call treadmill and trading time for dollars.

Audience Growth & Client Attraction

Create an online presence that establishes you as the leader in your industry and finally establish your website and social media must haves. Build your email list with primed to buy ideal clients.

Marketing & Launching

Lead and Sales Funnels will change your business. Start working with a combination of promotion and launch techniques that feel aligned to you and creates an automatic client machine. Accelerate your business growth and income with the launch strategy that matches your business goals and personality.

Tech & Systems

While I can’t introduce you to, and teach you, every tech and tool out there what I can do is share what I have tried, tested, and what I use and recommend with some walkthroughs and helpful templates.

Automations & Workflows

Having automations and workflows in place to acquire and nurture clients, ascend customers to your other offers, collect payments, and so many of the other critical pieces of your business allows you to offer a more impressive level of services AND make your life a heck of a lot easier!

meet christa

So why am I the right person to help you build this solid foundation to success?

Christa Potter Profile - 1

Why partner with me to make your business dreams a reality? I have the knowledge, skills, and experience to help you put the whole picture together. Not just the marketing and biz strategy but also the mindset, systems, design, tech, and even a little intuitive guidance (yes, I’m a bit of an entrepreneurial unicorn).

As a Certified Master Marketer and funnel builder and Business and Mindset Coach with over 10 years in the online business space I can offer you the ideal balance of strategy and soul you need to build and grow your profitable online business.

I understand the importance of having solid strategy paired with mindset work and support and accountability to ensure you’re not only achieving the financial success in your business that you desire but make sure that success is also soul aligned and fulfilling. It’s my mission to help other women entrepreneurs create the financial freedom and independence in their business that can help change the world.


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client love

Why women are loving the Stand Out & Scale Success System

Andrea H.

Cara M.


When you establish your online business foundation you'll...

No longer have to worry about appealing to everyone and therefore appealing to no one.

Have a clear direction you’re committed to so you can stop jumping from one strategy to the next without seeing results. “Squirrel!”

Have reliable income in place that allows you the freedom and financial independence you need so you can CHOOSE to direct your time and energy towards the things in your business that excite and fulfill you.

The Stand Out & Scale Success System
Self Study Edition

Receive a full credit for the purchase of the Self Study Edition toward the purchase of the New & Improved Live version of the program launching in Fall 2023!

Weekly Recorded Trainings (100 Lessons!)

Workbooks, Templates, & Other Resources 

BONUS: Sales Page Audit

Weekly Recorded Trainings (Value $2,000)

Workbooks, Templates, & Other Resources (Value $1,000)

BONUS: Sales Page Audit (Value $500)


(Value $2,000)

(Value $1,000)

Value ($500)


TOTAL VALUE = $3,000

Regular Price = $1,997

Today's Price $497


Frequently asked questions.

You will receive unlimited access to the course materials even after your time in the program has ended.

This program is a great fit for newer entrepreneurs or those more established yet still trying to hit those 5 figure months with consistency. It can be an option for aspiring new online business owners if you already have established what your business is and are ready to hit the ground RUNNING!

The program is designed for online coaches, consultants, service providers, healers etc. It is not suited to brick and mortar businesses or those that have strictly physical products unless you are moving your business online or adding online services.

Have a question not answered here about whether the Stand Out & Scale Success System is right for you? Reach out to me directly at!

The Stand Out & Scale Success System
Self Study Edition

Receive a full credit for the purchase of the Self Study Edition toward the purchase of the New & Improved Live version of the program launching in 2023!

Weekly Recorded Trainings (100 Lessons!)

Workbooks, Templates, & Other Resources 

BONUS: Sales Page Audit

Weekly Recorded Trainings (Value $2,000)

Workbooks, Templates, & Other Resources (Value $1,000)

BONUS: Sales Page Audit (Value $500)


(Value $2,000)

(Value $1,000)

(Value $500)


TOTAL VALUE = $3,500

Regular Price = $1,997

Today's Price $497

12 Week Inner Circle Mastermind And Group Coaching Program For Purpose Led Entrepreneurs

Establish a Foundation for Consistent and Scalable Income in Your Business with High Level Accountability. Action, & Support

For Coaches ✧ Consultants ✧ Service Providers ✧ Course Creators ✧ and More

Weekly Trainings

Workbooks, Templates, & Other Resources

Tech Guidance and Walkthroughs 

One Audit of a Sales Page or Offer


Weekly Trainings (Value $2,000)

Workbooks, Templates, & Other Resources (Value $1,000)

Tech Guidance and Walkthroughs (Value $1,000)

One Audit of a Sales Page or Offer (Value $500)

(Value $2,000)

(Value $1,000)

(Value $1,000)

(Value $500)

TOTAL VALUE = $4,500

Regular Price = $1,997

Today's Price $497



Enough’s enough! Yes… I said it! Stop the endless cycle of jumping from strategy to strategy and course to course.

Find all the steps and strategy and personalization in ONE container so you can implement like a boss and see results fast.

Christa xo