{"id":20940,"date":"2020-09-11T18:16:16","date_gmt":"2020-09-11T22:16:16","guid":{"rendered":"http:\/\/christapotter.flywheelsites.com\/?p=20940"},"modified":"2020-09-13T13:35:06","modified_gmt":"2020-09-13T17:35:06","slug":"do-you-need-a-digital-marketing-strategy","status":"publish","type":"post","link":"https:\/\/christapotter.com\/do-you-need-a-digital-marketing-strategy\/","title":{"rendered":"Do You Need a Digital Marketing Strategy?"},"content":{"rendered":"\n

Are you an online entrepreneur? If the answer is yes then YES! 1000% YES! You need a digital marketing strategy.<\/p>\n\n\n\n

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So What Is a Digital Marketing Strategy?<\/h2>\n\n\n\n

Maybe you\u2019re a little unclear on what a digital marketing strategy really is. Well to break it down as simply as possible it\u2019s getting online (digital) leads and converting those leads into customers.<\/p>\n\n\n\n

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If you\u2019re an online entrepreneur then that means that you have a product, maybe it\u2019s a physical product or maybe it\u2019s a digital product, and\/or a service that you offer online. Coaches, creatives, healers, consultants, online service providers, digital course creators that\u2019s you! Or maybe you\u2019ve been a local or brick and mortar entrepreneur who\u2019s trying to transition to the online space. Regardless you need PEOPLE aka leads to sell your offers and products too.<\/p>\n\n\n\n

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Digital marketing is all about acquiring those leads and then actually converting them from leads to paying clients.<\/p>\n\n\n\n

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So where do we find these leads? Well, ultimately we want our leads to convert to clients, but before we get that far we first need to convert traffic into leads.<\/p>\n\n\n\n

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Traffic is all the way your customers can discover you. You can think of it in terms of paid traffic and organic traffic. Paid traffic is advertising where organic traffic is the big umbrella of everything else. All the way people can discover you organically without you investing your dollars behind it.<\/p>\n\n\n\n

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Now they can be the same type of traffic. Meaning someone can discover you on a social media platform like Facebook, Instagram or Pinterest through an organic post OR through a paid ad that you\u2019ve paid to put in front of them. Same goes for Google. They could find you organically on their own searching for you, or you could have given them a helping hand by paying to show up first in their search results. They could discover you mentioned on someone else\u2019s blog. Or you could have paid to appear on someone else\u2019s blog.<\/p>\n\n\n\n

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Regardless of whether it\u2019s paid or organic you MUST have these interaction points out there for people to discover you! <\/p>\n\n\n\n

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Let\u2019s imagine there\u2019s a business owner that starts their business because they know they have the most AMAZING, incredible life changing product that the world has ever seen. They think that because they\u2019ve created this life changing product, or course, or coaching program that naturally the sales will come. How could they not? They\u2019ve created something remarkable..<\/p>\n\n\n\n

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But that\u2019s not how it works. It doesn\u2019t matter how incredible you, your business, or your products and offers are. If nobody knows you exist, and nobody ever see them to know they exist then you can\u2019t possibly make sales and be successful.<\/p>\n\n\n\n

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As a business owner and entrepreneur you MUST market your business.<\/p>\n\n\n\n

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Now most entrepreneurs are doing some sort of marketing strategy without even thinking about it. Every time you post on social media you’re marketing your business. Every time you email your list or publish on your blog or podcast. Every time you post in your Facebook group. That\u2019s all marketing your business.<\/p>\n\n\n\n

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But there are two big problems with this form of \u201cunconscious digital marketing\u201d.<\/p>\n\n\n\n

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  1. If you\u2019re just willy nilly creating and posting content. And even if you\u2019re going so far as creating freebie optins on your website. If you aren\u2019t deliberately marketing those things to your audience and potential audience then the reach and impact your efforts are having is GREATLY reduced. You end up having that \u201cis everything I\u2019m doing for nothing\u201d feeling.
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  2. If you don\u2019t have your digital marketing strategy well thought out you may be exerting a lot of effort trying to attract leads that aren\u2019t even your ideal audience or your dream clients. <\/li><\/ol>\n\n\n\n
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    When it comes to entrepreneurs and small business owners creating audience growth and digital marketing strategies my focus is always on attracting paying or highly qualified leads and not just followers. So many people are so focused on their follower count that they lose sight of the fact that followers don\u2019t pay your bills. Followers don\u2019t mean anything if they aren\u2019t your ideal clients and customers for your business and if they have no interest in investing in your services. 100 engaged \u201ctake all my money\u201d buy ready followers are immensely more valuable than 100,000 random followers on your social media account. Don\u2019t get too wrapped up in the wrong numbers.<\/p>\n\n\n\n

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    Now let\u2019s take a look at one particular area of social media that can be particularly lucrative for entrepreneurs. Facebook Groups. But let\u2019s always remember that the goal is to also have these people on your email list in case something happens to Facebook or Groups.<\/p>\n\n\n\n

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    How to Grow Your Facebook Group the Non Icky Way<\/strong><\/h2>\n\n\n\n

    I am really, REALLY not a fan of people trying to grow their Facebook group by DMing people or inviting them into their group. The goal is to grow your group with techniques like:<\/p>\n\n\n\n

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    • Having it in the PS of your emails after they optin to one of your lead magnets\/freebies. <\/li>
    • Promote it on your website\/blog.<\/li>
    • Have it on your social media profiles. <\/li>
    • Invite them into your group after they buy a low ticket offer.<\/li><\/ul>\n\n\n\n

      Grow your group as a byproduct of you selling and showing up in your business. Not as some desperate attempt to find the people to market to.<\/p>\n\n\n\n

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      The way I have grown my group the most lately has been with people who have purchased my low cost front end offer funnel and are now on my email list and through those emails been invited into my Facebook Group. These are brand new to me people who have already purchased something from me and are now in my group.<\/p>\n\n\n\n

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      If you put in the effort and you\u2019re showing up consistently and serving your group then engagement will also improve. Facebook will begin to recommend it to more people in the sidebar and other recommendation areas. Your group members will invite friends.<\/p>\n\n\n\n

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      While social media followers are nice, and Facebook group members are an excellent way to build a real relationship with your audience, when I think of a digital marketing strategy my end goal is always to get them on your email list. Even someone just visiting your website makes them a lead. You\u2019re able to target them with Facebook ads for example even if they haven\u2019t signed up for your list. But I don\u2019t like businesses relying on platforms they don\u2019t own to grow their business. I see so many online entrepreneurs building out their whole business based on Instagram followers or their Facebook group but you never know when social media platforms can change or even disappear. Heck they do go down sometimes for a day at a time. What if it went down longer and you had no way to contact your clients?<\/p>\n\n\n\n

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      I\u2019ve also seen many business owners having their social media accounts shut down. It can be something you\u2019ve done as an honest mistake or a pesky bot that results in shut downs but it can sometimes take days or weeks to recover your account. And sometimes you may not be able to recover it at all. Think of all the potential clients you\u2019d lose without any way to contact them and let them know where to find you now.<\/p>\n\n\n\n

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