{"id":23946,"date":"2021-03-16T13:33:40","date_gmt":"2021-03-16T17:33:40","guid":{"rendered":"http:\/\/christapotter.flywheelsites.com\/?p=23946"},"modified":"2022-06-06T14:04:54","modified_gmt":"2022-06-06T18:04:54","slug":"is-blogging-is-a-waste-of-time-for-your-business","status":"publish","type":"post","link":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/","title":{"rendered":"Why Blogging is a Waste of Time for Your Business"},"content":{"rendered":"\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-1024x1024.png\" alt=\"Should You Be Blogging for Your Business?\" class=\"wp-image-23947\" srcset=\"https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-1024x1024.png 1024w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-300x300.png 300w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-150x150.png 150w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-768x768.png 768w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-1536x1536.png 1536w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-1600x1600.png 1600w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-600x600.png 600w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-800x800.png 800w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24-100x100.png 100w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-24.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019re an entrepreneur and business owner YOU SHOULD NOT BE BLOGGING.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>WHOA! What? I know&#8230; that sounds dramatic. But it&#8217;s true. As a business owner you don&#8217;t want to be just &#8220;blogging&#8221;.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What you need to be doing is <strong><span style=\"color:#7c8295\" class=\"has-inline-color\">Content Marketing<\/span><\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ad99ab\" class=\"has-inline-color\">Content Marketing<\/mark><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Am I saying that you should never write a blog post for your business again?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nope!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A blog post about NOT blogging for your business. How meta would <em>THAT<\/em> be!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What I am saying is that\u2026<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A) Blog posts are just <em>a part<\/em> of content marketing. Publishing blog posts can be a part of your content marketing strategy but it may not be your best choice and it should not be your only choice.<\/p>\n\n\n\n<p class=\"has-text-align-center\">and<\/p>\n\n\n\n<p>B) Writing random posts about stuff on the internet is not content marketing. You can go ahead and do that on your personal or hobby blog but when you are publishing blog articles on your website it needs to be part of a content marketing strategy. That means those posts must serve a purpose and have a strategy that is part of your overall business strategy.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You don\u2019t want to be posting random content on your blog just for the sake of blogging. You want to be posting content that serves a purpose in your <em>Content Marketing Strategy<\/em>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>So what kind of purpose am I talking about. <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Well your Content Marketing Strategy has three goals.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ad99ab\" class=\"has-inline-color\">The 3 Goals of Your Content Marketing Strategy<\/mark><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Bring AWARENESS for your brand and your offers.<\/li><li>Deliver VALUE to your customers..<\/li><li>Build TRUST and AUTHORITY.<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-1024x1024.png\" alt=\"The 3 Goals of Content Marketing\n\" class=\"wp-image-23948\" srcset=\"https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-1024x1024.png 1024w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-300x300.png 300w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-150x150.png 150w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-768x768.png 768w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-1536x1536.png 1536w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-1600x1600.png 1600w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-600x600.png 600w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-800x800.png 800w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-100x100.png 100w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-60x60.png 60w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25-90x90.png 90w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-25.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Think back to your last several blog posts. Can you see how one or more of these goals fit into your content?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Did your posts help them understand your business and how you offer solutions than can help get them from where they are right now to where they really want to be?<\/li><li>Did you posts offer them some sort of quick win or result or save them time or money in some way?<\/li><li>Did your posts teach educate them or bring them some new awareness?<\/li><li>Did your posts entertain or inspire them?<\/li><li>Did your posts tie into your offers and naturally guide them to the next step in their customer value journey with your business?<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It&#8217;s so important that the content you are posting is offering your customers value! <\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ad99ab\" class=\"has-inline-color\">3 Types of Content Value<\/mark><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol><li>Education<\/li><li>Inspiration<\/li><li>Entertainment<\/li><\/ol>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before you spend any more time writing blog posts as an entrepreneur, I want you to sit down and think about what topics it makes sense for you to bring awareness to, and educate your ideal audience on, for YOUR business.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ad99ab\" class=\"has-inline-color\">What to Create Your Content On?<\/mark><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>You will want to have a list of topics you can draw from when planning out your content calendar and sitting down to write.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A bonus of this is it will help you organize your blog category and tag structure!<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are two kinds of topics you will want to decide on:<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Core Topics<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These are topics that relate directly to your customer and your offers.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Related Topics<\/h3>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These are topics you can touch on that your customer will relate to, but may not directly relate to your offers.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Now as I mentioned, blogging is just a part of a businesses content marketing strategy. There are many types of content you can publish to achieve your goals of driving awareness for your brand, delivering your audience value, and building trust and credibility in your industry.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"415\" src=\"https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-1024x415.png\" alt=\"\" class=\"wp-image-23951\" srcset=\"https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-1024x415.png 1024w, https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-300x122.png 300w, https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-768x311.png 768w, https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-800x324.png 800w, https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-148x60.png 148w, https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6-222x90.png 222w, https:\/\/christapotter.com\/wp-content\/uploads\/BBB-Banner-6.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption><a href=\"http:\/\/A content creation and social media posting formula for entrepreneurs wanting to grow their audience with purchase ready leads and customers.\">https:\/\/courses.christapotter.com\/products\/courses\/view\/1050024<\/a><\/figcaption><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ad99ab\" class=\"has-inline-color\">Different Types of Content for your Content Marketing<\/mark><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul><li>Blogs<\/li><li>Videos<\/li><li>Podcasts<\/li><li>Newsletters<\/li><li>Infographics<\/li><li>Case Studies<\/li><li>Reports\/White Papers<\/li><li>Guides<\/li><li>Checklists<\/li><li>Downloadable Worksheets<\/li><\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The great thing is you don\u2019t have to let this list feel overwhelming. Firstly, you of course don\u2019t have to use them ALL, but secondly it can be much easier to incorporate a variety of these in your content marketing strategy by repurposing and splintering out content into a variety of formats as well as overlapping them.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Let\u2019s say writing isn\u2019t your strong suit for example, and you hadn\u2019t really planned on blogging but wanted to focus on video instead. Well you could easily take the transcript from that video to be repurposed as a blog post AND take the audio to be repurposed as a podcast.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are so many possibilities for how your content can be used in both your content marketing strategy and your social media strategy.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-1024x1024.png\" alt=\"Your Content Marketing Strategy Should Support Your Business Growth Plan\" class=\"wp-image-23949\" srcset=\"https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-1024x1024.png 1024w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-300x300.png 300w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-150x150.png 150w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-768x768.png 768w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-1536x1536.png 1536w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-1600x1600.png 1600w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-600x600.png 600w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-800x800.png 800w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-100x100.png 100w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-60x60.png 60w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26-90x90.png 90w, https:\/\/christapotter.com\/wp-content\/uploads\/Branded-Instagram-Templates-26.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ad99ab\" class=\"has-inline-color\">Content That Translates Into Sales<\/mark><\/h2>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your content marketing strategy must be supporting what you are currently promoting in your business and how you are moving your customers to ascend them through the products and services that you offer to support them.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For blogging or any other content marketing strategies to have a return on investment of your time and energy it&#8217;s important that it translates into revenue.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In order to do that and for you to be able to craft the perfect Content Marketing Strategy for your business it will require you to know <strong><span style=\"color:#7c8295\" class=\"has-inline-color\">WHO<\/span><\/strong> you are talking to when creating your content and have a deep understanding of your <strong><span style=\"color:#7c8295\" class=\"has-inline-color\">BUSINESS STRATEGY<\/span><\/strong> and a <strong><span style=\"color:#7c8295\" class=\"has-inline-color\">PLAN<\/span><\/strong> for how you are growing and scaling your online business through your value ladder and upcoming launches.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019d like help having that strategy and plan in place for your business that acts as the foundation and clarity for your business decisions and growth then <strong>book a free discovery session with me <a href=\"https:\/\/christapotter.as.me\/discoverysession\">here<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re an entrepreneur and business owner YOU SHOULD NOT BE BLOGGING. WHOA! What? I know&#8230; that sounds dramatic. But it&#8217;s true. As a business&hellip;<\/p>\n","protected":false},"author":1,"featured_media":26458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[497,548],"tags":[549,550,529],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Christa Potter | Scaling Strategist + Fractional Director of Operations - Achieve sustainable growth in your business so you can experience more profit with less overwhelm.<\/title>\n<meta name=\"description\" content=\"Should you be blogging for your business? What your business needs is a content marketing strategy. Not blogging for the sake of blogging.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Blogging is a Waste of Time for Your Business - Christa Potter | Scaling Strategist + Fractional Director of Operations\" \/>\n<meta property=\"og:description\" content=\"Should you be blogging for your business? What your business needs is a content marketing strategy. Not blogging for the sake of blogging.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Christa Potter | Scaling Strategist + Fractional Director of Operations\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ChristaPotterCo\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/christapotterco\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-16T17:33:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T18:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/christapotter.com\/wp-content\/uploads\/haute-stock-photography-home-office-collection-final-21-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ChristaCPotter\" \/>\n<meta name=\"twitter:site\" content=\"@ChristaCPotter\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\"},\"author\":{\"name\":\"Christa\",\"@id\":\"https:\/\/christapotter.com\/#\/schema\/person\/bea753b70f213c8dcb4e412c46572a05\"},\"headline\":\"Why Blogging is a Waste of Time for Your Business\",\"datePublished\":\"2021-03-16T17:33:40+00:00\",\"dateModified\":\"2022-06-06T18:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\"},\"wordCount\":923,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/christapotter.com\/#organization\"},\"keywords\":[\"Blogging\",\"Content\",\"Marketing\"],\"articleSection\":[\"Entrepreneurship\",\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\",\"url\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\",\"name\":\"Why Blogging is a Waste of Time for Your Business - Christa Potter | Scaling Strategist + Fractional Director of Operations\",\"isPartOf\":{\"@id\":\"https:\/\/christapotter.com\/#website\"},\"datePublished\":\"2021-03-16T17:33:40+00:00\",\"dateModified\":\"2022-06-06T18:04:54+00:00\",\"description\":\"Should you be blogging for your business? What your business needs is a content marketing strategy. Not blogging for the sake of blogging.\",\"breadcrumb\":{\"@id\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/christapotter.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Blogging is a Waste of Time for Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/christapotter.com\/#website\",\"url\":\"https:\/\/christapotter.com\/\",\"name\":\"Christa Potter\",\"description\":\"Achieve sustainable growth in your business so you can experience more profit with less overwhelm.\",\"publisher\":{\"@id\":\"https:\/\/christapotter.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/christapotter.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/christapotter.com\/#organization\",\"name\":\"Christa Potter\",\"url\":\"https:\/\/christapotter.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/christapotter.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/christapotter.com\/wp-content\/uploads\/2022-Logo-Christa-Potter-1.png\",\"contentUrl\":\"https:\/\/christapotter.com\/wp-content\/uploads\/2022-Logo-Christa-Potter-1.png\",\"width\":1000,\"height\":1000,\"caption\":\"Christa Potter\"},\"image\":{\"@id\":\"https:\/\/christapotter.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ChristaPotterCo\",\"https:\/\/twitter.com\/ChristaCPotter\",\"https:\/\/www.instagram.com\/christapotterco\/\",\"https:\/\/www.linkedin.com\/in\/christapotter\/\",\"https:\/\/www.pinterest.ca\/ChristaPotterCo\/_created\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/christapotter.com\/#\/schema\/person\/bea753b70f213c8dcb4e412c46572a05\",\"name\":\"Christa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/christapotter.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/christapotter.com\/wp-content\/uploads\/avatars\/1\/627d3b97df19c-bpthumb.png\",\"contentUrl\":\"https:\/\/christapotter.com\/wp-content\/uploads\/avatars\/1\/627d3b97df19c-bpthumb.png\",\"caption\":\"Christa\"},\"sameAs\":[\"https:\/\/christapotter.com\",\"https:\/\/www.facebook.com\/christapotterco\",\"https:\/\/instagram.com\/christapotterco\",\"https:\/\/twitter.com\/ChristaCPotter\"],\"url\":\"https:\/\/christapotter.com\/author\/mrslid\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Christa Potter | Scaling Strategist + Fractional Director of Operations - Achieve sustainable growth in your business so you can experience more profit with less overwhelm.","description":"Should you be blogging for your business? What your business needs is a content marketing strategy. Not blogging for the sake of blogging.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/","og_locale":"en_US","og_type":"article","og_title":"Why Blogging is a Waste of Time for Your Business - Christa Potter | Scaling Strategist + Fractional Director of Operations","og_description":"Should you be blogging for your business? What your business needs is a content marketing strategy. Not blogging for the sake of blogging.","og_url":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/","og_site_name":"Christa Potter | Scaling Strategist + Fractional Director of Operations","article_publisher":"https:\/\/www.facebook.com\/ChristaPotterCo","article_author":"https:\/\/www.facebook.com\/christapotterco","article_published_time":"2021-03-16T17:33:40+00:00","article_modified_time":"2022-06-06T18:04:54+00:00","og_image":[{"width":2560,"height":1696,"url":"https:\/\/christapotter.com\/wp-content\/uploads\/haute-stock-photography-home-office-collection-final-21-scaled.jpg","type":"image\/jpeg"}],"author":"Christa","twitter_card":"summary_large_image","twitter_creator":"@ChristaCPotter","twitter_site":"@ChristaCPotter","twitter_misc":{"Written by":"Christa","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#article","isPartOf":{"@id":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/"},"author":{"name":"Christa","@id":"https:\/\/christapotter.com\/#\/schema\/person\/bea753b70f213c8dcb4e412c46572a05"},"headline":"Why Blogging is a Waste of Time for Your Business","datePublished":"2021-03-16T17:33:40+00:00","dateModified":"2022-06-06T18:04:54+00:00","mainEntityOfPage":{"@id":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/"},"wordCount":923,"commentCount":0,"publisher":{"@id":"https:\/\/christapotter.com\/#organization"},"keywords":["Blogging","Content","Marketing"],"articleSection":["Entrepreneurship","Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/","url":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/","name":"Why Blogging is a Waste of Time for Your Business - Christa Potter | Scaling Strategist + Fractional Director of Operations","isPartOf":{"@id":"https:\/\/christapotter.com\/#website"},"datePublished":"2021-03-16T17:33:40+00:00","dateModified":"2022-06-06T18:04:54+00:00","description":"Should you be blogging for your business? What your business needs is a content marketing strategy. Not blogging for the sake of blogging.","breadcrumb":{"@id":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/christapotter.com\/is-blogging-is-a-waste-of-time-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/christapotter.com\/"},{"@type":"ListItem","position":2,"name":"Why Blogging is a Waste of Time for Your Business"}]},{"@type":"WebSite","@id":"https:\/\/christapotter.com\/#website","url":"https:\/\/christapotter.com\/","name":"Christa Potter","description":"Achieve sustainable growth in your business so you can experience more profit with less overwhelm.","publisher":{"@id":"https:\/\/christapotter.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/christapotter.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/christapotter.com\/#organization","name":"Christa Potter","url":"https:\/\/christapotter.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/christapotter.com\/#\/schema\/logo\/image\/","url":"https:\/\/christapotter.com\/wp-content\/uploads\/2022-Logo-Christa-Potter-1.png","contentUrl":"https:\/\/christapotter.com\/wp-content\/uploads\/2022-Logo-Christa-Potter-1.png","width":1000,"height":1000,"caption":"Christa Potter"},"image":{"@id":"https:\/\/christapotter.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ChristaPotterCo","https:\/\/twitter.com\/ChristaCPotter","https:\/\/www.instagram.com\/christapotterco\/","https:\/\/www.linkedin.com\/in\/christapotter\/","https:\/\/www.pinterest.ca\/ChristaPotterCo\/_created\/"]},{"@type":"Person","@id":"https:\/\/christapotter.com\/#\/schema\/person\/bea753b70f213c8dcb4e412c46572a05","name":"Christa","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/christapotter.com\/#\/schema\/person\/image\/","url":"https:\/\/christapotter.com\/wp-content\/uploads\/avatars\/1\/627d3b97df19c-bpthumb.png","contentUrl":"https:\/\/christapotter.com\/wp-content\/uploads\/avatars\/1\/627d3b97df19c-bpthumb.png","caption":"Christa"},"sameAs":["https:\/\/christapotter.com","https:\/\/www.facebook.com\/christapotterco","https:\/\/instagram.com\/christapotterco","https:\/\/twitter.com\/ChristaCPotter"],"url":"https:\/\/christapotter.com\/author\/mrslid\/"}]}},"_links":{"self":[{"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/posts\/23946"}],"collection":[{"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/comments?post=23946"}],"version-history":[{"count":0,"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/posts\/23946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/media\/26458"}],"wp:attachment":[{"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/media?parent=23946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/categories?post=23946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/christapotter.com\/wp-json\/wp\/v2\/tags?post=23946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}