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TAKE ME THERE!

it's time to answer the call.

let me tell ya how i did it.

my story...

I know what it's like as an entrepreneur to feel stressed out, struggling, and unsure of myself.

"Am I making the right choices in my business?" "Is this the right niche?" "What kinds of products and services should I offer?" "Why is it so damn hard to make a decision?" "I really thought I would love this but I don't know if I'm on the right path?" Sound familiar?

I now feel the inspiration, courage, clarity, and flow I longed for as an entrepreneur and I wan't you to experience that too... because it's freaking AMAZING! It's waiting for you.

YOU STARTED YOUR BUSINESS WANTING FREEDOM AND MORE MEANING... SO WHY DO YOU FEEL SO OVERWHELMED AND STUCK?

I'm Christa.

Hey!

For the first 30+ years of my life I was guided by my inability to make decisions and my unwillingness to overcome my fear of change and fear of the unknown. 

Let’s take a trip down memory lane shall we. All the way to high-school to give you an idea of how this played out in my life. As I was finishing up high school I had dreams of going away to University to study microbiology or genetic engineering. What did I do instead? I stayed at home and went to the local college and enrolled in “General Interest”. I was too afraid to make a real decision. Staying at home meant I didn’t have to leave my boyfriend or my job or really rock the boat in any way, so that’s what I did. I didn’t even know what to study at the college because there wasn’t anything offered I was interested in.  It only took a few weeks before I realized the General Interest program was totally a bore and waste of my time so I knew I had to pick SOMETHING. Someone I knew was enrolled in Office Administration and was enjoying it so I said what the hell. 

one

So I enjoyed the underutilization of my potential by slacking, skipping, and still finishing the first year at the top of my program and graduating with my diploma in Executive Office Administration having received the Dean’s letter every term. Yay me. 

And this is how the rest of my life kind of went. Relationships determined where I lived. Which in turn dictated the kind of job opportunities I would have. I simply let life happen to me, taking the “easiest” and most “risk free” path only to end up completely miserable. 

But then as the years went on and the more personal development and spiritual work I did the more I “accidentally” started following a more aligned path and seeing the positive manifestation of that. 

two

Because that's what happens! If you don't follow your own intuition and start getting out of your comfort zone, and exploring your best and highest path, the Universe is going to give you a not so gentle shove in the right direction. You can't stay safe and small forever. If you try to resist... that's when the big shit happens. The often painful stuff. I lost my 9-5 job back in 2011. As devastating as it was I used it as an opportunity to explore my passions. I'd started a beauty blog as a hobby when I was still working full-time. I’d always been interested in makeup and naturally skilled at it.

Well lo and behold my beauty blog grew and became recognized. I was added to beauty brand PR lists and sent products, invited to media events in Toronto, and eventually earning income from advertising on my site and sponsored posts. It was like a dream. And I loved it! I also started my makeup artistry business at the same time focusing primarily on bridal makeup. I was officially an entrepreneur!

three

then the universe shoved me

The moral of the story is I slowly learned how to follow my passion and purpose, overcome fear, and that “practical” voice of “shoulds” to follow the breadcrumbs laid out by the Universe to my path. My blog and makeup artistry business both grew over the years. I learned how to build websites, create my own graphics, grow my social media following, build an email list and funnels, ALL THE THINGS.

After many years I finally had to have the courage to admit I wasn’t in alignment anymore. I couldn’t drag myself to the swanky media events I once found fun. Writing reviews and posts about makeup just felt shallow and meaningless to me. I realized I was craving more meaning in my life. I was feeling called to throw myself fully into the personal development and spiritual growth work that had helped me overcome the depression I’d struggled with since childhood and helped me realize that I didn’t need everyone and everything around me to change in order to be happy and fulfilled. The work that helped me finally know and trust that I wasn’t alone and that I was always guided and supported. 

four

I wanted more women to experience the awakening through entrepreneurship that I had! So, at the same time I was receiving an award for Best Beauty Site at the 2017 P&G Beauty Awards, something that surely could have catapulted my blog to the next level, I decided instead to basically walk away from it and follow my passion to coach women. Because yes, our passions, our needs and desires, evolve and change as we do. 

But this isn’t the magical turning point in my life. While I’d followed my purpose in a broader sense I was still making skewed decisions in my business. I resisted niching down and getting clarity on who I really wanted to serve and why. While I’d saved my sanity and my relationships through my own journey, I was still operating out of fear and conditioning when it came to making decisions in my business. And making decisions… man that was still HARD. I was still lacking the confidence and clarity to actually grow the business and serve in the way I’d felt called to. My coaching business was burning me out, not lighting me up. And that’s NOT what I had dreamed of. 


five

Well, here’s the thing. I’ve been an entrepreneur for almost a decade and it took me a LONG time to really lean into the faith and trust that I was divinely guided and supported and truly capable and worthy of achieving the vision I felt called to. I didn’t have to do it like anyone else. I didn’t have to be anyone else. I don’t want you to spend a decade figuring that out! I want to help you ditch the overwhelm and indecision. I want to help you realize and embody the essence of who you are so you can build a business that’s an expression of your heart and soul. 

six

what does this mean to you?

I help purpose led women entrepreneurs build wildly rewarding and fulfilling businesses that light them up, not wear them down. 

Together we will let go of all the fears and “shoulds” that are holding you back from realizing the meaning, fulfillment, and success you dreamed of when you first stepped into entrepreneurship. 

It’s time for you to feel clear, confident, and inspired with your abundant and rewarding life and business! 

seven

what you really need to
know about me

hop on a call!

Get  to  Know me...

1. fave tunes:

lizzo

2. I collect:

Oracle Cards

3. coffee order:

black

4. guilty pleasure:

Red wine

5. tattoos:

not yet!

tell me more!

Get  to  Know me...

6. fav TV SHOW

The GOOD PLACE

7. studying

human design

8. stress relief

going for a walk

9. daily breakfast

Bullet Proof Coffee

10. gotta have

makeup (all of it!)

go back

My Timeline

where I've been

2010

Depressed, unmotivated, lost, unhappy, and dissatisfied with life.

2011

Started a beauty blog as a hobby and passion project.

2011

Lost my 9-5 job I'd been at for almost a decade with no warning.

2012

Started my Makeup Artistry Biz & continued growing my blog.

2015

Went all in on my personal & spiritual development journey.

2017

Became less passionate about beauty and called to start life coaching.
Won Best Beauty Site Award.

2018

Walked away from award winning beauty blog to focus my energy on my passion...coaching!

present

Living my mission to help purpose led women entrepreneurs follow their calling.

One

I have an 11 year old daughter and 10 year old son who are my world.

I'm a mom of two.

Two

for 13 years. We tied the knot in Jamaica in 2006 in the pouring rain. Guess it's true what they say about rain being good luck!

I've been married

three

I've got a bit of an obsession with these adorable animals. Still waiting for the one I was supposed to get as a wedding present...

I love donkeys!

four

I channel guidance from the divine, spirit guides and angels and love using it to support my coaching clients!

I'm intuitive

next

to know about me

Top 4 Things

Work with me

Like what you're reading? Are you ready to step into your power and passion as a purpose led entrepreneur?

are we a match?!

designed by Elizabeth McCravy

copyright© christa potter 2019