So I enjoyed the underutilization of my potential by slacking, skipping, and still finishing the first year at the top of my program and graduating with my diploma in Executive Office Administration having received the Dean’s letter every term. Yay me. 

And this is how the rest of my life kind of went. Relationships determined where I lived. Which in turn dictated the kind of job opportunities I would have. I simply let life happen to me, taking the “easiest” and most “risk free” path only to end up completely miserable. 

But then as the years went on and the more personal development and spiritual work I did the more I “accidentally” started following a more aligned path and seeing the positive manifestation of that. 

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Because that's what happens! If you don't follow your own intuition and start getting out of your comfort zone, and exploring your best and highest path, the Universe is going to give you a not so gentle shove in the right direction. You can't stay safe and small forever. If you try to resist... that's when the big shit happens. The often painful stuff. I lost my 9-5 job back in 2011. As devastating as it was I used it as an opportunity to explore my passions. I'd started a beauty blog as a hobby when I was still working full-time. I’d always been interested in makeup and naturally skilled at it.

Well lo and behold my beauty blog grew and became recognized. I was added to beauty brand PR lists and sent products, invited to media events in Toronto, and eventually earning income from advertising on my site and sponsored posts. It was like a dream. And I loved it! I also started my makeup artistry business at the same time focusing primarily on bridal makeup. I was officially an entrepreneur!

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then the universe shoved me

The moral of the story is I slowly learned how to follow my passion and purpose, overcome fear, and that “practical” voice of “shoulds” to follow the breadcrumbs laid out by the Universe to my path. My blog and makeup artistry business both grew over the years. I learned how to build websites, create my own graphics, grow my social media following, build an email list and funnels, ALL THE THINGS.

After many years I finally had to have the courage to admit I wasn’t in alignment anymore. I couldn’t drag myself to the swanky media events I once found fun. Writing reviews and posts about makeup just felt shallow and meaningless to me. I realized I was craving more meaning in my life. I was feeling called to throw myself fully into the personal development and spiritual growth work that had helped me overcome the depression I’d struggled with since childhood and helped me realize that I didn’t need everyone and everything around me to change in order to be happy and fulfilled. The work that helped me finally know and trust that I wasn’t alone and that I was always guided and supported. 

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I wanted more women to experience the awakening through entrepreneurship that I had! So, at the same time I was receiving an award for Best Beauty Site at the 2017 P&G Beauty Awards, something that surely could have catapulted my blog to the next level, I decided instead to basically walk away from it and follow my passion to coach women. Because yes, our passions, our needs and desires, evolve and change as we do. 

But this isn’t the magical turning point in my life. While I’d followed my purpose in a broader sense I was still making skewed decisions in my business. I resisted niching down and getting clarity on who I really wanted to serve and why. While I’d saved my sanity and my relationships through my own journey, I was still operating out of fear and conditioning when it came to making decisions in my business. And making decisions… man that was still HARD. I was still lacking the confidence and clarity to actually grow the business and serve in the way I’d felt called to. My coaching business was burning me out, not lighting me up. And that’s NOT what I had dreamed of. 

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Well, here’s the thing. I’ve been an entrepreneur for almost a decade and it took me a LONG time to really lean into the faith and trust that I was divinely guided and supported and truly capable and worthy of achieving the vision I felt called to. I didn’t have to do it like anyone else. I didn’t have to be anyone else. I don’t want you to spend a decade figuring that out! I want to help you ditch the overwhelm and indecision. I want to help you realize and embody the essence of who you are so you can build a business that’s an expression of your heart and soul. 

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what does this mean to you?

I help purpose led women entrepreneurs build wildly rewarding and fulfilling businesses that light them up, not wear them down. 

Together we will let go of all the fears and “shoulds” that are holding you back from realizing the meaning, fulfillment, and success you dreamed of when you first stepped into entrepreneurship. 

It’s time for you to feel clear, confident, and inspired with your abundant and rewarding life and business! 

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what you really need to
know about me