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Christa August 2021 - 1 (1) (1)

Meet Christa

Creating a fulfilling and successful life as a heart led entrepreneur isn’t just about energetics and mindset, nor is it all about strategy and action. It requires BOTH. It’s all about navigating the feminine and masculine in both our BEing and our DOing.

I’ve walked the path of Mindset + Energetic Alignment coaching, followed by a detour into becoming a Certified Master Marketer, funnel builder, and Online Business Strategist, to then arrive in a place of understanding and appreciation for both sides. Navigating this necessary duality in entrepreneurship looks different for each individual. I believe in supporting women in getting clarity around what success and fulfillment looks like to them so they can find their own unique and limitless path in life and business with confidence.

It’s my mission to help other women entrepreneurs create the financial freedom and independence in their business and their BEing that can help us change the world.

As seen on...

a little more about christa

Fun Facts

I’M A MOM OF TWO

I have a 14 year old daughter and 12 year old son who are my world. 💜

I LOVE DONKEYS!

I’ve got a bit of an obsession with these adorable animals. Still waiting for the one I was supposed to get as a wedding present…

My Story
For the first 30+ years of my life I was guided by my inability to make decisions and my unwillingness to overcome my fear of change and fear of the unknown.

Let’s take a trip down memory lane shall we. All the way to high-school to give you an idea of how this played out in my life. As I was finishing up high school I had dreams of going away to University to study microbiology or genetic engineering. What did I do instead? I stayed at home and went to the local college and enrolled in “General Interest”. I was too afraid to make a real decision. Staying at home meant I didn’t have to leave my boyfriend or my job or really rock the boat in any way, so that’s what I did. I didn’t even know what to study at the college because there wasn’t anything offered I was interested in. It only took a few weeks before I realized the General Interest program was totally a bore and waste of my time so I knew I had to pick SOMETHING. Someone I knew was enrolled in Office Administration and was enjoying it so I said what the hell.
So I enjoyed the underutilization of my potential by slacking, skipping, and still finishing the first year at the top of my program and graduating with my diploma in Executive Office Administration having received the Dean’s letter every term.

And this is how the rest of my life kind of went. Relationships determined where I lived. Which in turn dictated the kind of job opportunities I would have. I simply let life happen to me, taking the “easiest” and most “risk free” path only to end up completely miserable.

But then as the years went on and the more personal development and spiritual work I did the more I “accidentally” started following a more aligned path and seeing the positive manifestation of that.
Then The Universe Shoved Me
Because that's what happens! If you don't follow your own intuition and start getting out of your comfort zone, and exploring your best and highest path, the Universe is going to give you a not so gentle shove in the right direction. You can't stay safe and small forever. If you try to resist... that's when the big shit happens. The often painful stuff. I lost my 9-5 job back in 2011. As devastating as it was I used it as an opportunity to explore my passions. I'd started a beauty blog as a hobby when I was still working full-time. I’d always been interested in makeup and naturally skilled at it.

Well lo and behold my beauty blog grew and became recognized. I was added to beauty brand PR lists and sent products, invited to media events in Toronto, and eventually earning income from advertising on my site and sponsored posts. It was like a dream. And I loved it! I also started my makeup artistry business at the same time focusing primarily on bridal makeup. I was officially an entrepreneur!
The moral of the story is I slowly learned how to follow my passion and purpose, overcome fear, and that “practical” voice of “shoulds” to follow the breadcrumbs laid out by the Universe to my path. My blog and makeup artistry business both grew over the years. I learned how to build websites, create my own graphics, grow my social media following, build an email list and funnels, ALL THE THINGS.

After many years I finally had to have the courage to admit I wasn’t in alignment anymore. I couldn’t drag myself to the swanky media events I once found fun. Writing reviews and posts about makeup just felt shallow and meaningless to me. I realized I was craving more meaning in my life. I was feeling called to throw myself fully into the personal development and spiritual growth work that had helped me overcome the depression I’d struggled with since childhood and helped me realize that I didn’t need everyone and everything around me to change in order to be happy and fulfilled. The work that helped me finally know and trust that I wasn’t alone and that I was always guided and supported
I want more women to experience the awakening through entrepreneurship that I had!
So, at the same time I was receiving an award for Best Beauty Site at the 2017 P&G Beauty Awards, something that surely could have catapulted my blog to the next level, I decided instead to basically walk away from it and follow my passion to coach women. Because yes, our passions, our needs and desires, evolve and change as we do.

But this isn’t the magical turning point in my life. While I’d followed my purpose in a broader sense I was still making skewed decisions in my business. I resisted niching down and getting clarity on who I really wanted to serve and why. While I’d saved my sanity and my relationships through my own journey, I was still operating out of fear and conditioning when it came to making decisions in my business. And making decisions… man that was still HARD. I was still lacking the confidence and clarity to actually grow the business and serve in the way I’d felt called to. My coaching business was burning me out, not lighting me up. And that’s NOT what I had dreamed of.
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