About - Christa Potter | Online Business Strategy + Marketing Solutions

Meet Christa

I’m here to help you establish and implement the strategy, systems, and automations you need to grow and scale your online business.

I have the knowledge, skills, and experience to help you put the whole picture together. Not just the marketing and business strategy but also the mindset, systems, design, tech, and data analysis to put it in motion and optimize your growth.

As a Certified Master Marketer, Funnel Builder, Automations Specialist, and Online Business Strategist with over 10 years in the online business space I can help you find the ideal balance of strategy and soul you need to build and grow your profitable online business.

It’s my mission to help other women entrepreneurs create the financial freedom and independence in their business that can help change the world.

As seen on...

"She was able to take my vision in my mind and create it into reality!"

Working with Christa is truly a delight- playful, creative, fun and honestly I feel like we make magic together! She is fast and succinct with responses and always keeps me on track!

She was able to take my vision in my mind and create it into reality! I knew we were meant to create more together. I decided to revamp my signature program and again, worked with Christa in reorganizing the course, creating funnels, redesigning the sales page and more which led me into working with her for business and marketing strategy consulting for the program. Having her guide me in all areas makes things simple and creative for me.

I also love that she is willing to teach me how to do things myself! I love learning how to do as much as possible myself and she easily guides you via Loom videos. This is so empowering for me!

It is all about the relationship. We are co-creating. I feel like through the relationship we’ve built, she truly knows “me”; my ideal client, my heart and soul work in the world, my voice, etc. and can easily guide me, create, and implement the business strategies we’re working on.

- Kelly Bradley, Healing Lifestyle Design

a little more about christa

Fun Facts

I’M A MOM OF TWO

I have a 14 year old daughter and 13 year old son who are my world.

I LOVE DONKEYS!

I’ve got a bit of an obsession with these adorable animals. Still waiting for the one I was supposed to get as a wedding present…

My Story

For the first 30+ years of my life I was guided by my inability to make decisions and my unwillingness to overcome my fear of change and fear of the unknown. Let’s take a trip down memory lane shall we. All the way to high-school to give you an idea of how this played out in my life. As I was finishing up high school I had dreams of going away to University to study microbiology or genetic engineering. What did I do instead? I stayed at home and went to the local college and enrolled in “General Interest”. I was too afraid to make a real decision. Staying at home meant I didn’t have to leave my boyfriend or my job or really rock the boat in any way, so that’s what I did. I didn’t even know what to study at the college because there wasn’t anything offered I was interested in. It only took a few weeks before I realized the General Interest program was totally a bore and waste of my time so I knew I had to pick SOMETHING. Someone I knew was enrolled in Office Administration and was enjoying it so I said what the hell.

So I enjoyed the underutilization of my potential by slacking, skipping, and still finishing the first year at the top of my program and graduating with my diploma in Executive Office Administration having received the Dean’s letter every term. And this is how the rest of my life kind of went. Relationships determined where I lived. Which in turn dictated the kind of job opportunities I would have. I simply let life happen to me, taking the “easiest” and most “risk free” path only to end up completely miserable. But then as the years went on and the more personal development and spiritual work I did the more I “accidentally” started following a more aligned path and seeing the positive manifestation of that.

Then The Universe Shoved Me

Because that's what happens! If you don't follow your own intuition and start getting out of your comfort zone, and exploring your best and highest path, the Universe is going to give you a not so gentle shove in the right direction. You can't stay safe and small forever. If you try to resist... that's when the big shit happens. The often painful stuff. I lost my 9-5 job back in 2011. As devastating as it was I used it as an opportunity to explore my passions. I'd started a beauty blog as a hobby when I was still working full-time. I’d always been interested in makeup and naturally skilled at it. Well lo and behold my beauty blog grew and became recognized. I was added to beauty brand PR lists and sent products, invited to media events in Toronto, and eventually earning income from advertising on my site and sponsored posts. It was like a dream. And I loved it! I also started my makeup artistry business at the same time focusing primarily on bridal makeup. I was officially an entrepreneur!

The moral of the story is I slowly learned how to follow my passion and purpose, overcome fear, and that “practical” voice of “shoulds” to follow the breadcrumbs laid out by the Universe to my path. My blog and makeup artistry business both grew over the years. I learned how to build websites, create my own graphics, grow my social media following, build an email list and funnels, ALL THE THINGS. After many years I finally had to have the courage to admit I wasn’t in alignment anymore. I couldn’t drag myself to the swanky media events I once found fun. Writing reviews and posts about makeup just felt shallow and meaningless to me. I realized I was craving more meaning in my life. I was feeling called to throw myself fully into the personal development and spiritual growth work that had helped me overcome the depression I’d struggled with since childhood and helped me realize that I didn’t need everyone and everything around me to change in order to be happy and fulfilled. The work that helped me finally know and trust that I wasn’t alone and that I was always guided and supported

I want more women to experience the awakening through entrepreneurship that I had!

So, at the same time I was receiving an award for Best Beauty Site at the 2017 P&G Beauty Awards, something that surely could have catapulted my blog to the next level, I decided instead to basically walk away from it and follow my passion to coach women. Because yes, our passions, our needs and desires, evolve and change as we do. But this isn’t the magical turning point in my life. While I’d followed my purpose in a broader sense I was still making skewed decisions in my business. I resisted niching down and getting clarity on who I really wanted to serve and why. While I’d saved my sanity and my relationships through my own journey, I was still operating out of fear and conditioning when it came to making decisions in my business. And making decisions… man that was still HARD. I was still lacking the confidence and clarity to actually grow the business and serve in the way I’d felt called to. My coaching business was burning me out, not lighting me up. And that’s NOT what I had dreamed of.

Why on Earth Should My Story Mean Anything to You?

Well here’s the thing. I’ve been an entrepreneur for almost a decade and it took me a LONG time to really lean into the faith and trust that I was divinely guided and supported and truly capable and worthy of achieving the vision I felt called to. I didn’t have to do it like anyone else. I didn’t have to be anyone else. I don’t want you to spend a decade figuring that out! I want to help you ditch the overwhelm and indecision. I want to help you realize and embody the essence of who you are so you can build a business that’s an expression of your heart and soul.

What You Really Need to Know About Me

I help purpose led women entrepreneurs build wildly fulfilling and prosperous businesses that light them up, not wear them down. Together we will let go of all the fears and “shoulds” that are holding you back from realizing the meaning, fulfillment, and success you dreamed of when you first stepped into entrepreneurship. I help you find the systems and strategy that support you growing your business that works for you and your values and desires. It’s time for you to feel clear, confident, and inspired with your abundant and rewarding life and business!

Let’s Work Together

As seen on...

"She was able to take my vision in my mind and create it into reality!"

- Kelly Bradley, Healing Lifestyle Design

Fun Facts

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